An angry speech by Christian Lindner

Convince your audience and enthrall them: not everyone can do that. Managers in particular should possess the communication skills that captivate the audience and, above all, convince them of their what they say. In the following recording, German FDP party leader Christian Lindner demonstrates how rhetorical elements can be used.

Visibly irritated by the interjection of a colleague from the SPD, Lindner reacts energetically. He takes up the words of the one who interrupted him once again, speaks to him, but also to his party colleague, the prime minister, directly, repeats many statements, leaves nothing unheard, takes breaks so that the listeners can digest what has been said. His arguments are particularly convincing when he adds gestures to them. From minute 1:40, for example, he lifts his right arm continuously and indicates the beat with his arm. A fascinating reinforcement of his statement.

“There you have one.” and “I’ll tell you one more thing”: sentences he repeats three times to score again at the end. Definitely a speech to learn from.

You can also use the described techniques. Why not for your next presentation?

  1. Talk to energy.
  2. Repeat sentences which are threatening to go down in applause or noise or which are particularly important to you. This can also be a useful technique at the beginning of a presentation, when some people in the audience are still talking to each other.
  3. Refer to contents that has been mentioned before.
  4. Give the beat with your arm for important statements.

Click here for Christian Lindner’s video. The video takes only 2:45 minutes. Take a look at it. It’s worth it.

“How do I tell my child?”

“How do I explain it to my child?” This is a challenge not only for my own children, but often also for adults. If you sometimes feel the same way, I recommend the following short video. It draws attention to the topic of data security. Probably a subject that seems to be very boring. In my opinion, however, Stiftung Warentest has prepared it so well that it gets the message across immediately.

In the video we see a daily situation in the bakery. Customers buy baked goods. The salesgirl asks extraordinary questions. The customers are irritated – and rightly so, in my opinion. Thanks to the change of the frame (re-framing)  our eyes are opened: without much thought we give our data to an an app (and online websites), which we would never do in the real world.

I think the video is good for many reasons. In my opinion, particularly from the following three:

  1. Title:”If the saleswoman was an app. (Hidden Camera)”
  2. First comes the teaser, then the solution.
  3. We connect to a situation that we are familiar with: purchasing in the bakery.

Firstly, the title arouses curiosity. The hypothetical idea that a salesgirl could be an app makes you curious. This is topped with the two words in the parenthesis: “hidden camera”. Anyone who has ever seen a program with a hidden camera will be fascinated once and for all.

The second reason: only at second 57 and 1 minute 23 do the key points come into play: the core question “Would you agree with it in the real world?” and the core statement “Facebook etc….. have access to your contacts, your calendar, SMS, photos and GPS.” This revelation comes almost to the end. With good reason. If the key question and the key message were to come right at the beginning, the video would be much more boring. A good introduction to a presentation should be the same way.

The third point shows that the more familiar a situation is, the better the analogy works. Because it is usually easy for us to draw conclusions from one familiar situation to another. In this case, the analogy of buying in the real world makes it very clear how differently, or rather absurdly, we behave in the virtual world.

You too can use the described techniques. Why not in your next presentation? Then your kids will understand.

Click here for the video of Stiftung Warentest. The video takes only 2 minutes. Take a look at it. It’s worth it.

The Analogy: a particularly strong rhetorical device

The analogy is a particularly powerful rhetorical tool. It often allows you to present a situation much more clearly than when you speak directly about it. It sometimes takes a little effort to find a good analogy. But if you take your time, you often have an advantage. Here is an example.

Imagine: You go to the doctor, no, better, you go to 100 doctors and 99 of them diagnose “diabetes”. 99 doctors tell you that you have diabetes and should therefore not eat bacon or donuts. Then what do they say? They say,”This is a conspiracy! 99 doctors have sat down with Obama and want to keep me from eating bacon and donuts!”[Break] You’d never say that! That’s exactly how it is with climate change …”

The words come from the former US President, Barack Obama, who in his speech criticized the position of some Republicans on climate change and the Treaty of Paris. The analogy is convincing and presented with humor. You have to look at it in the original.

Click here for the video. (It takes less than 2 minutes.)

As always: Practice makes perfect. Only if you take the trouble to implement the tips, you have the chance to make a good speech.

If you like the tip, why not share it in the social media such as Facebook, XING and others?

Gunter Pauli

Move your listeners, if necessary right at the beginning of your presentation

The number one rule of public speaking is,”Don’t bore your audience.” Because that many times leads to the audience falling asleep.

Some situations are easier than others to keep the listeners awake. Especially with rising temperatures – at the moment it’s about 30 degrees Celsius in my office – and with meetings that feel as long as a marathon it can be very difficult to keep the listeners and participants attention. Karem Albash, a colleague from the GSA, has brought to my attention a video on YouTube, in which this problem is masterfully solved. It is a video excerpt from the Entrepreneurship Summit 2014 in Berlin. Even if this occasion is a while back, I think everyone can learn something from it.

In the video we see Gunter Pauli, entrepreneur and designer and co-founder of The Blue Economy. He’s one of many speakers. What does Gunter Pauli do to wake up the audience?

  1. Gunter Pauli is in a good mood.
  2. He’s brimming with energy.
  3. He sets the audience in motion.

In particular, I think the third point is worth mentioning. Even though the first two points are a prerequisite for the third point to be successful. Namely: He makes the audience get up. At first glance, he doesn’t seem to be able to do it with all spectators. But he doesn’t give up: He insists. The audience seems to follow him. Especially as he has to ask the audience to sit down again at a later date. Acoustically, we hear that the audience has fun to participate. Yes, often this is the case: the audience wants to have fun or at least be entertained. Don’t be boring. As mentioned at the beginning, this is the highest rule of public speaking.

In addition, the third point is interesting because it helps the audience to take a different viewpoint. This contributes to the audience’s willingness to take new ways of thinking.

Why not also invite your audience to stand up, stretch out and move in a meeting or conference?

Click here for the video of and with Gunter Pauli

The sequence takes only 40 seconds (00:07 – 00:47). Look at it.

As always: Practice makes perfect. Only if you take the trouble to implement the tips, you have the chance to make a good speech.

If you like the tip, why not share it in the social media such as Facebook, XING and others?