{"id":22798,"date":"2023-08-01T17:27:22","date_gmt":"2023-08-01T15:27:22","guid":{"rendered":"https:\/\/thomas-skipwith.com\/?p=22798"},"modified":"2024-12-30T16:52:31","modified_gmt":"2024-12-30T15:52:31","slug":"checklist-2-2","status":"publish","type":"post","link":"https:\/\/thomas-skipwith.com\/en\/checklist-2-2\/","title":{"rendered":"August 1 Speech: Viola Amherd speaks no matter what."},"content":{"rendered":"

On July 31, 2023, Europaplatz in Lucerne became a special place. Federal Councillor Viola Amherd appeared before the audience and left a lasting impression.<\/p>\n

In her concise ten-minute speech, Viola Amherd emphasized Swiss values and the sense of community. Despite the serious content, there were also light-hearted moments. The core message: Switzerland is solid as a rock.<\/p>\n

Amherd made use of tried and tested rhetorical devices, among others<\/p>\n

a) Humor<\/h3>\n

A little humor never hurts and makes you likeable. Despite two cancellations due to Corona and a broken elbow, Viola Amherd came to give her speech. After all, the organizers were just as persistent – they invited her three times.<\/p>\n

b) Perseverance<\/h3>\n

A broken elbow would have kept many from giving a speech. But not Viola Amherd.<\/p>\n

c) Amherd’s humorous, spontaneous replica<\/h3>\n

The gift from Andrea Gm\u00fcr, member of the Council of States, was remarkable. She presented the Federal Councillor with two bottles of wine – one non-alcoholic and one with alcohol. Quick-wittedly, Amherd replied: “Just to clarify: my accident was before we had drinks”.<\/p>\n

d) Memorable analogies<\/h3>\n

Amherd stressed that security and independence are deeply rooted in the Swiss DNA.<\/p>\n

For Amherd, the Swiss Constitution of 1848 is the blueprint of our country.<\/p>\n

In the “ground station” Switzerland, natives and immigrants live together peacefully.<\/p>\n

She stressed the need for the European protective umbrella.<\/p>\n

e) reference to a local person<\/h3>\n

A special moment was the mention of Emil Steinberger, a local personality from Lucerne.<\/p>\n

 <\/p>\n

What could she have done better or differently, in the view of presentation trainer Thomas Skipwith?<\/p>\n

a) Punctual start<\/h3>\n

The 40-minute delay should be avoided in the future.<\/p>\n

b) Memorable end<\/h3>\n

“Thank you very much for your attention. is an run-of-the-mill closing. Recommendation: An appeal, e.g. with the words: “To democracy, continuity and peace. “To our Constitution of 1848. To the birthday of Switzerland”.<\/p>\n

c) Dialect<\/h3>\n

She spoke in easily understandable High German. As a Valaisan, a short interjection in the Valaisan dialect would certainly have gone down well.<\/p>\n

 <\/p>\n

Recommendations to the organizers<\/h3>\n

The audience from the 2nd row on could hardly see Mrs. Amherd. An elevation or platform for the speaker would be recommended.<\/p>\n

Conclusion<\/h3>\n

It was worth the trip to Lucerne to hear Mrs. Amherd’s keynote speech. Also as an example of what you can do right in a keynote speech.<\/p>\n

 <\/p>\n

To attractive speeches!<\/p>\n

Your<\/p>\n

Thomas Skipwith<\/p>\n

 <\/p>\n

P.S.: Last minute checklist for your speeches: In this blog post<\/a>.<\/p>\n

Book recommendation<\/h3>\n

In the following book, you will find the tools, systems, and tips that will make you a persuasive speaker. So that you need less time for preparation and present with more confidence.<\/p>\n

Reto B. R\u00fcegger, Thomas Skipwith: To catch fish, use the right bait. Scoring as a speaker with Power Presentations<\/a><\/p>\n

If you want support for a speech or presentation, please let me know (+41 41 630 39 90).<\/p>\n

If you would like to have tips and tricks regularly by e-mail (in German), then sign up to the Trainingletter – but it’s confidential<\/a>:-).<\/p>\n","protected":false},"excerpt":{"rendered":"

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