{"id":23583,"date":"2025-02-13T09:57:57","date_gmt":"2025-02-13T08:57:57","guid":{"rendered":"https:\/\/thomas-skipwith.com\/?p=23583"},"modified":"2025-02-13T09:58:33","modified_gmt":"2025-02-13T08:58:33","slug":"call-to-action","status":"publish","type":"post","link":"https:\/\/thomas-skipwith.com\/en\/call-to-action\/","title":{"rendered":"Why aren&#8217;t they doing what I say?"},"content":{"rendered":"<p><a href=\"https:\/\/youtu.be\/s_0rEBHDjz0\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-23584 size-medium\" src=\"https:\/\/thomas-skipwith.com\/wp-content\/uploads\/\/1852-300x169.png\" alt=\"Nothing works without a call-to-action!\" width=\"300\" height=\"169\" srcset=\"https:\/\/thomas-skipwith.com\/wp-content\/uploads\/1852-300x169.png 300w, https:\/\/thomas-skipwith.com\/wp-content\/uploads\/1852-1030x579.png 1030w, https:\/\/thomas-skipwith.com\/wp-content\/uploads\/1852-768x432.png 768w, https:\/\/thomas-skipwith.com\/wp-content\/uploads\/1852-705x397.png 705w, https:\/\/thomas-skipwith.com\/wp-content\/uploads\/1852-450x253.png 450w, https:\/\/thomas-skipwith.com\/wp-content\/uploads\/1852.png 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u2728 \u201cThis is a medication. Read the package insert or ask your pharmacist!\u201d \u2014 Does that ring a bell? \ud83c\udfaf Exactly! That&#8217;s the legendary final sentence of every medication advertisement.<\/p>\n<p>But what does this have to do with presentations? \ud83d\udcca A lot!<\/p>\n<p>\ud83d\udc49 Why a call-to-action is important:<\/p>\n<p>Your audience needs clarity. Without clear instructions? \ud83e\udddf\u200d\u2642\ufe0f Zombie mode activated.<\/p>\n<p>With a clear call to action, you show: \u201cI know what you should do now.\u201d And yes, this builds trust! \ud83e\udd1d<\/p>\n<p>\ud83d\ude80 How to smartly end your presentation:<\/p>\n<p>&#8220;Visit my website and get the free e-book!&#8221; \ud83d\udcda<\/p>\n<p>&#8220;Connect with me on LinkedIn!&#8221; \ud83d\udd17<\/p>\n<p>\u201cSign up for my newsletter!\u201d \u2709\ufe0f<\/p>\n<p>\u274c No <q id=\"q-first-1\">Thanks, that&#8217;s all<\/q> without added value.<\/p>\n<p>\u2705 Always a next step for your audience.<\/p>\n<p>&nbsp;<\/p>\n<p>\ud83d\udca1 What&#8217;s your best call-to-action? Let&#8217;s exchange ideas in the comments! \ud83d\udc47<\/p>\n<div>\n<div class=\"xv55zj0 x1vvkbs x1rg5ohu xxymvpz\">\n<div class=\"xmjcpbm x1tlxs6b x1g8br2z x1gn5b1j x230xth x9f619 xzsf02u x1rg5ohu xdj266r x11i5rnm xat24cr x1mh8g0r x193iq5w x1mzt3pk x1n2onr6 xeaf4i8 x13faqbe\">\n<div class=\"xwib8y2 xn6708d x1ye3gou x1y1aw1k\">\n<div class=\"x1lliihq xjkvuk6 x1iorvi4\">\n<div class=\"xdj266r x11i5rnm xat24cr x1mh8g0r x1vvkbs\">\n<div dir=\"auto\">Here&#8217;s the link to the video: <a href=\"https:\/\/youtu.be\/s_0rEBHDjz0\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/s_0rEBHDjz0<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x1rg5ohu xxymvpz x17z2i9w\">\n<div class=\"html-div xdj266r x11i5rnm xat24cr xexx8yu x4uap5 x18d9i69 xkhd6sd x1hy63sm xg01cxk xhva3ql\" aria-hidden=\"false\">\n<div class=\"x1i10hfl x1qjc9v5 xjqpnuy xa49m3k xqeqjp1 x2hbi6w x9f619 x1ypdohk xdl72j9 x2lah0s xe8uvvx x2lwn1j xeuugli x16tdsg8 x1hl2dhg xggy1nq x1ja2u2z x1t137rt x1o1ewxj x3x9cwd x1e5q0jg x13rtm0m x1q0g3np x87ps6o x1lku1pv x1a2a7pz xjyslct xjbqb8w x13fuv20 xu3j5b3 x1q0q8m5 x26u7qi x972fbf xcfux6l x1qhh985 xm0m39n x3nfvp2 xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x1n2onr6 x3ajldb x194ut8o x1vzenxt xd7ygy7 xt298gk x1xhcax0 x1s928wv x10pfhc2 x1j6awrg x1v53gu8 x1tfg27r xitxdhh\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\" aria-haspopup=\"menu\" aria-label=\"Bearbeiten oder l\u00f6schen\">\n<div class=\"x1ey2m1c xds687c x17qophe xg01cxk x47corl x10l6tqk x13vifvy x1ebt8du x19991ni x1dhq9h xzolkzo x12go9s9 x1rnf11y xprq8jg\" role=\"none\" data-visualcompletion=\"ignore\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>You can find more tips and tricks from the series &#8220;100 Seconds for More Attractive Presentations&#8221; at <a href=\"https:\/\/www.52redetipps.ch\">www.52redetipps.ch<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Thomas Skipwith<\/p>\n<p>Mr. TNT for PNP (Tips and Tricks for Presentations and Pitches)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2728 \u201cThis is a medication. Read the package insert or ask your pharmacist!\u201d \u2014 Does that ring a bell? \ud83c\udfaf Exactly! That&#8217;s the legendary final sentence of every medication advertisement. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[759,728,761],"tags":[1550,1551,1549,1557,1554,1553,1120],"class_list":["post-23583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentation-skills-coaching","category-dos-and-donts","category-tips-for-success","tag-appeal","tag-call-to-action-en","tag-conclusion","tag-cta","tag-end","tag-good-ending","tag-rede-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why aren&#039;t they doing what I say? - Thomas Skipwith \u00a6 Pr\u00e4sentieren wie ein Profi!<\/title>\n<meta name=\"description\" content=\"Your audience needs clarity. 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