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1. August-Rede

1st of August Speech: 10 Tips to succeed

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1st of August speech: 10 tipsSoon the time will come again: all over Switzerland countless speakers will give a speech because of the 1st of August. The 1st of August is the Swiss national holiday. Hence there is the tradition of giving a 1st of August speech. I feel this is a worthwhile tradition, because giving a speech is always an opportunity to share a message. When else can you share your thoughts (more or less) undisturbed with a larger crowd?!

Nevertheless, it is clear to most people: you can’t please everyone. Matthias Aebischer, Swiss journalist, presenter and politician, put it beautifully in one of his speeches: “A 1st of August speech that is not criticized afterwards is like a meal in the canteen that you can’t complain about”.

For the complaints not to turn out too harsh, I have collected 10 (not conclusive) tips for a successful 1st of August speech.

Tip 1: Preparation is half the battle.

1st of August speakers are usually asked a long time in advance to speak. If you are the lucky one, do a small written brainstorming and complete the initial ideas from the brainstorming over time. Subsequently you will no longer be starring at a white sheet of paper on July 31.

Tip 2: Anyone who cannot hear you becomes a disturbing factor.

I have often experienced that the organizer skimped on the sound system or didn’t have one at all. Unfortunately I therefore could hardly hear the speaker. It only takes a few audience members to start whispering to each other and you then don’t hear anything anymore. Therefore, make sure that the audience can hear you. With more than 40 listeners I recommend you use a microphone. Preferably a lapel microphone or a headset.

Tip 3: The beginning should make them want more.

Start in such a way that the audience will pay attention to you right from the start. This can be achieved, for example, during the greeting. Instead of  a plain “Dear ladies and gentlemen”, start with a personal anecdote. Then only greet the audience.

Tip 4: Choose the content so that it suits you, the occasion and the audience.

Why not talk about Switzerland? After all, it’s Switzerland’s birthday. As Switzerland is very diverse, you can really choose any topic. Nevertheless, make sure you are clear about your main message. A possible formula for the content is: a personal anecdote, the story of someone else and what you have learned from it. Especially with the personal anecdote you make your speech memorable.

Tip 5: The end is the icing on the cake.

Prepare a crisp ending. “Thank you for your attention.” is not one of them. Instead, you can summarize, relate to the beginning and/or make a call to action. The brave ones bring a suitable joke at the end. It is best to practice the last sentence several times out loud beforehand.

Tip 6: You need a clear goal in mind.

Decide on a clear main message. You are welcome to repeat the main message several times. Your main message could refer to a virtue, e.g. courage, punctuality, reliability, love, perseverance. How about “The world belongs to the brave”, “Steady wins the race” or “I am proud of Switzerland”?

Tip 7: Variety makes life sweet.

A speech that’s serious as hell won’t knock anybody off their pedestal. Switch between seriousness and lightness. If you manage to get your audience to laugh, then that’s a bonus. In addition, it is worth researching what others have already said many times before. You can do without it or on the contrary: It is so important to you that you also want to repeat it.

Tip 8: Speak so that you are understood.

Analyze the audience. Then decide whether you will give the speech in Swiss German or High German (or any other language). If you choose a language that is not your mother tongue, you should practice your speech particularly often. For example, most Swiss-German speakers find it more difficult to speak High German than Swiss-German.

Tip 9: Keep it simple, stupid.

Mark Twain said: “A good speech has a good beginning and a good end – and both should be as close together as possible.” Ask the organizer how much time you have. Many times you will get 10 – 15 minutes. If you are writing a manuscript, you know how many words it should contain. Namely: If you speak at a speed of 100 words per minute, your manuscript will contain 1’000 – 1’500 words.

Tip 10: Tell them who you are.

The audience is curious. They want to know who’s talking to them. Tell them. However, I recommend you spice it up.  Don’t just enumerate what you have done in the past, but use a story to talk about yourself. For example, I could tell you how I can still remember how I grew up in Lucerne next to the Museum of Transport and what I experienced in the course of it all. Thus, the listeners casually learn who I am.

If you stick to these tips, you are already one big step closer to a 1st of August speech that will be positively remembered. I wish you every success.

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Start of a race as an analogy for the start of a presentation

When does a presentation start?

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Start of a race as an analogy for the start of a presentationMany think a presentation starts with the first word. That is a good idea, but it is wrong. Above all, the presentation start is at the latest when attention is drawn to the speaker. Usually this is the point in time at which the speaker moves significantly. That means, as soon as the speaker gets up from his chair, all pairs of eyes are on him/her.

Recently I heard an interview by Brian Walter with Connie Podesta in the podcast “Voices of Experience” of the National Speakers Association NSA. Connie (www.conniepodesta.com) makes the point that the presentation starts much earlier. She is of the opinion that the presentation does not start on stage, but when the first contact with the potential customer takes place, that is to say many times on the phone.

What does she mean?

Before she even makes a phone call to the potential customer, she researches the customer. She is looking for a story with which she can create a good connection to the event organizer. She mentions two examples.

Example 1: Conny told the event organizer of McDonalds her personal story with McDonalds. She grew up in the same city where McDonalds opened its first store. Her father often surprised her and the family with a white bag of McDonalds. Even today she loves to go to McDonalds at the airport to drink a vanilla latte.

Example 2: When she phoned Walmart’s event organizer, she shared her father’s story. Example 2: When she phoned Walmart’s event organizer, she shared her father’s story. “My father has always been a Walmart fan and was always most happy to receive a Walmart voucher from me at Christmas. After he died, I found a valid voucher in my father’s jacket pocket. I thought a lot about what to buy with it. Finally I bought a picture frame from Walmart for a picture of me with my Dad. The picture and the frame are here in front of me on my desk.”

By the way, both times Connie was asked to tell the respective story during her key note performance.Thomas Skipwith is interviewed by Bruno Erni.

What can you take away from this for your own presentations?

  1. The presentation does not start on stage, but long before.
  2. The telephone conversation is like a short demo presentation. You show how well you understand the customer. The customer hears whether he feels comfortable with your style.
  3. You can use the story, if you are booked, for your appearance with the customer on stage.

Listen to the podcast here: www.thomas-skipwith.com/podcasts. (Bonus: You will here many more useful tips during the interview between Bruno Erni and myself.)

If you want to hear the original of Connie Podesta’s contribution in English, the best way is to download the Speakernomics app (formerly VoE) and listen to the April 2018 edition of “Voices of Experience”.

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Zwei Schwerter, die sich kreuzen als Analogie für die Frage, was besser ist: PowerPoint oder Prezi

PowerPoint or Prezi: Which is better?

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I am often asked if I like PowerPoint or Prezi better. Unfortunately, there is no clear answer to this question. In a typical consultant manner I answer: “It depends.” It is not clear which software is better, because both have their advantages.

Is PowerPoint better?

PowerPoint or PreziPowerPoint is probably known to all readers of this training newsletter. Who presents without PowerPoint? Nevertheless, it is worthwhile to think about what PowerPoint is all about.

  • The software follows the same logic as the other Microsoft programs Word and Excel. Many people find it correspondingly easy to operate.
  • You write and draw page by page (slide by slide) – similar to a book.
  • It is the de facto standard in the business world. Virtually all laptops have the software installed and you will have little trouble with it at conferences.
  • The software is installed locally on the laptop/computer. You don’t need an internet connection to hold your presentation (unlike Prezi).
  • PowerPoint for Windows goes well with most projectors. (The PowerPoint version for Mac should be used with caution. Also, the Mac version has less features.)
  • https://products.office.com/de-ch/powerpoint

Or is Prezi better?

PowerPoint or PreziPrezi’s logic follows a different pattern. It was developed by architect Adam Somlia-Fischer, who wanted to show his audience both an overview and details on a map – without losing the overview. Following this logic, you will not find individual pages in Prezi as in PowerPoint, but a single, infinitely large area. You can zoom in and out on it. This way you can see the overview and details on a map as you like – similar to zooming in and out on Google Maps.

  • Prezi is designed as a cloud-based application so that it can be accessed from anywhere and the files can be easily shared. Accordingly, a functioning internet connection is required. (However, there is a downloadable version for an additional charge. This can alleviate problems in hotels with poor internet connections.)
  • It is ideal for explaining a city map to tourists or presenting a floor plan of a production line, for example.
  • Prezi fulfills the criterion to do something different than everyone else. In this respect it can be a good change and thus increase the attention of the audience.
  • If all other speakers use PowerPoint at a conference and you present with Prezi, you will have to overcome additional technical hurdles.
  • It is difficult to produce participant documents. Usually it means an extra effort.
  • If you use Prezi badly, you can cause nausea among your audience. (In the past I already had the feeling that I was on a roller coaster.)
  • The software needs (like any software) a more or less long training period.
  • https://prezi.com

Conclusion

What can you take with you for your own presentations?

  1. Both are good tools. It is crucial that they are used correctly, though.
  2. So it is not a question of “either-or”, but of which tool better serves your purpose.
  3. Use either tool correctly – and it has a great impact.

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Oprah Winfrey

Oprah Winfrey inspires her audience.

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Oprah Winfrey

“It was 1964. I was just a little girl. I sat on the linoleum floor in my mother’s house and watched the Oscar ceremony on TV “(0:50). With these words Oprah Winfrey begins her speech. The details (cold floor, white tie and black skin) revive the event. She describes the moment when Sydney Poitier was the first black man to win an Oscar for Best Actor. This means a lot for the little girl, who at that time was following the Oscars from the “cheap seats”. This personal reference makes the speech very emotional.

In 1982 Sydney Poitier received the Cecil B. de Mille Award at the Golden Globes – the award that Oprah Winfrey is now the first black woman to receive. She skillfully draws attention to the fact that little girls are now watching again. So she refers twice to what she mentioned before: First black man/woman, little girl.

Tempo, gestures and repetition

During Oprah Winfrey’s speech, she changes tempo several times. She talks about the Hollywood Press Association, which has a lot of work to do these days: To reveal the absolute truth, to expose corruption and illegality. Her gestures support what she says:”What I know for sure is that truth is the strongest tool we have,” she emphasizes. She says she has great respect for the women who have gone public with their stories. “This year we have become history,” she says. She repeats the word “history” three times. She tries to keep eye contact with the audience – but sometimes it gets lost because of the wide-brimmed glasses.

#metoo

Oprah continues with the #metoo campaign by telling the story of the raped Recy Taylor and Rosa Parks, the woman who took care of the case. She brings her strong message with an anaphora:”Your time is up!” Their time is up! She repeats this sentence three times, while the people in the audience are torn from their seats and give resounding applause.

Come full circle

She comes full circle by returning to the little girls. With that she addresses all the girls who are watching to give them hope:”A new day is coming”. “And this day will be wonderful, especially because of the wonderful women and some phenomenal men who will make sure that no one ever has to say,” Me too!”

Conclusion

What can you learn for your own presentations from Oprah Winfrey?

  • Tell personal stories
  • Make references to events, history, people and facts.

Click here for the video.

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Bernd Baumann Nazi Card

A Nazi analogy made by the AfD

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Bernd Baumann Nazi CardAfD politician Bernd Baumann makes a Nazi analogy – at the first speech in the German Bundestag. Doing so he surely convinced his followers. In his speech, Baumann criticized the decision made at the end of the previous legislative period to appoint the senior president according to years of service rather than years of life. With the aim of not allowing an AfD deputy to open the first session of the Bundestag.

“Only in 1933 did Hermann Goering break the rule because he wanted to ostracize his political opponent. Do they want to go down such a slippery slope? Come back to the line of the German democrats,” Baumann stressed. A rhetorically really well prepared speech, in which Baumann is supported by the regular applause of his party members. Even more: in his speech, the politician also addresses the press reports according to which this decision “does not cast a good light on the parliamentary culture in Germany” (Focus). And this despite the fact that the press “is not in the majority favorable to the AfD,” according to Baumann.

He cleverly takes elements from German history and tradition as supporting arguments for his point of view.

Repetitions and conclusion

“How big? How great must the fear of the AfD be?” Baumann repeats. The icing on the cake is the conclusion of the speech: In just one sentence, Baumann lists all the issues that are important to his party. “From this hour on, issues will be renegotiated here. … In future also about the euro, gigantic borrowing, gigantic immigration figures, open borders and increasingly brutal criminality on our streets, ladies and gentlemen,” Baumann says.

What can you take away from this for your own presentations?

  1. Use analogies, including those from your country’s history.
  2. Do verbal judo and take an accusation you are often given and turn it around.
  3. Make sure you have people in the audience to support you.
  4. Summarize everything again in one last sentence.

Click here for the video in which Bernd Baumann, AfD, pulls the Nazi card.

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Besinnliche Stimmung: Kerze

Christmas – once particularly contemplative

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Light a candle for a change

For most of us, a successful Christmas includes many elements: the special food, the appropriate decoration, the festive music, the beautiful clothes, the invited guests, the reflective stories … Which brings us to the theme of this article: contemplative stories.

A contemplative story also needs several elements to be well received. One of the elements, which you should not forget is the lighting. Here is my suggestion for this year:

  1. Tell a story and
  2. Replace ordinary light with candlelight before starting to tell your story?

The candlelight will give your story a very special, contemplative atmosphere.

Incidentally, lighting is also often a (neglected) topic in business presentations. Just seen again: The speaker left the lighting on the canvas on, so the slides were barely legible. This has nothing to do with contemplation, but with the fact that the message comes across better or worse, depending on the lighting.

In this sense I wish you and your dearest a contemplative and Merry Christmas and a fantastic New Year.

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Rita Pierson

Every kid needs a champion.

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In a TED lecture Rita F. Pierson explains  that every child needs a role model. She herself comes from a family of teachers. In the first sentence she makes that very clear. And thereby establishes a personal connection to the topic. The introductory sentence contains the word “schoolhouse” three times. This is not only funny, it also establishes her as an expert. It gives her credibility. In particular, her humor allows to reach her listeners.

She also connects to the experiences of the listeners when she says key sentences such as:”Children don’t learn from people they don’t like”. Relationships are extremly important. Unfortunately, this is all too often forgotten in school. I suppose everyone in the audience agrees with her.

She underlines her assertion with two quotations. One of James Comer:”No significant learning can occur without a significant relationship” and one of George Washington-Carver:”All learning is understanding relationships”. A little later, she takes up the subject of relationships again and describes a moving personal example during her mother’s funeral.

In her speech she also uses direct speech. She talks about a student who has only solved 2 out of 20 tasks correctly. She’s replaying the scene. She imitates the voice of the student and exaggerates her facial expression. Despite or because of the poor performance of the pupil, she manages to make the audience laugh without making the pupil look badly. This is very funny and makes the audience receptive to her message.

It’s not that hard to use Pierson’s speech techniques in your own presentations. Here is a selection of three techniques she used in her speech.

  1. Build a first sentence that is not only funny, but also strengthens your credibility.
  2. Emphasize your statements with quotes from well-known people.
  3. Play scenes from real life, including direct speech.

Click here for the video of Rita Pierson. The video is about 8 minutes long. Very inspiring.

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Christian Lindner Fdp 2012

Rage speech by Christian Lindner

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Christian Lindner Rage SpeechPresent convincingly and engage the audience: Not everyone can do that. Leaders, in particular, should have the communication skills to captivate audiences and, most importantly, convince them of their own words. In the following recording, the German FDP party leader Christian Lindner proves how to make use of rhetorical elements.

Visibly irritated by the interjection of a colleague from the SPD, Lindner reacts energetically. He takes up the words of the heckler again, addresses him, but also his party colleague, the prime minister, directly, repeats many statements, leaves nothing unheard, switches on pauses so that the listeners can digest what has been said. His arguments are particularly convincing when he supplements them with gestures. From minute 1:40, for example, he incessantly raises his right arm and gives the beat with his arm. A fascinating reinforcement of his point.

“There you have one.” and “I’ll tell you one more thing”: phrases he repeats three times, just to score one more point at the end. Definitely word requests to learn from.

You too can use the techniques described. Why not do it at your next presentation?

  1. Speak forcefully.
  2. Repeat sentences that threaten to be lost in the applause or noise or that are particularly important to you. This can also be a useful technique at the beginning of a presentation when some participants in the audience are still talking to each other.
  3. Refer to content that has been mentioned before.
  4. Give the beat with your arm on important statements.

Click here for the video of Christian Lindner. The video lasts only 2:45 minutes. Look at it. It’s worth it.

Datensicherheit erklärt am Beispiel eines Einkaufs in einer Bäckerei

“How do I tell my child?”

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“How do I explain it to my child?” This is a challenge not only for my own children, but often also for adults. If you sometimes feel the same way, I recommend the following short video. It draws attention to the topic of data security. Probably a subject that seems to be very boring. In my opinion, however, Stiftung Warentest has prepared it so well that it gets the message across immediately.

In the video we see a daily situation in the bakery. Customers buy baked goods. The salesgirl asks extraordinary questions. The customers are irritated – and rightly so, in my opinion. Thanks to the change of the frame (re-framing)  our eyes are opened: without much thought we give our data to an an app (and online websites), which we would never do in the real world.

I think the video is good for many reasons. In my opinion, particularly from the following three:

  1. Title:”If the saleswoman was an app. (Hidden Camera)”
  2. First comes the teaser, then the solution.
  3. We connect to a situation that we are familiar with: purchasing in the bakery.

Firstly, the title arouses curiosity. The hypothetical idea that a salesgirl could be an app makes you curious. This is topped with the two words in the parenthesis: “hidden camera”. Anyone who has ever seen a program with a hidden camera will be fascinated once and for all.

The second reason: only at second 57 and 1 minute 23 do the key points come into play: the core question “Would you agree with it in the real world?” and the core statement “Facebook etc….. have access to your contacts, your calendar, SMS, photos and GPS.” This revelation comes almost to the end. With good reason. If the key question and the key message were to come right at the beginning, the video would be much more boring. A good introduction to a presentation should be the same way.

The third point shows that the more familiar a situation is, the better the analogy works. Because it is usually easy for us to draw conclusions from one familiar situation to another. In this case, the analogy of buying in the real world makes it very clear how differently, or rather absurdly, we behave in the virtual world.

You too can use the described techniques. Why not in your next presentation? Then your kids will understand.

Click here for the video of Stiftung Warentest. The video takes only 2 minutes. Take a look at it. It’s worth it.