Why aren’t they doing what I say?

✨ “This is a medication. Read the package insert or ask your pharmacist!” — Does that ring a bell? 🎯 Exactly! That’s the legendary final sentence of every medication advertisement.

But what does this have to do with presentations? 📊 A lot!

👉 Why a call-to-action is important:

Your audience needs clarity. Without clear instructions? 🧟‍♂️ Zombie mode activated.

With a clear call to action, you show: “I know what you should do now.” And yes, this builds trust! 🤝

🚀 How to smartly end your presentation:

“Visit my website and get the free e-book!” 📚

“Connect with me on LinkedIn!” 🔗

“Sign up for my newsletter!” ✉️

❌ No Thanks, that’s all without added value.

✅ Always a next step for your audience.

💡 What’s your best call-to-action? Let’s exchange ideas in the comments! 👇

You can find more tips and tricks from the series “100 Seconds for More Attractive Presentations” at www.52redetipps.ch.

Thomas Skipwith

Mr. TNT for PNP (Tips and Tricks for Presentations and Pitches)

Thomas Skipwith

SpeakerTrainerCoachAutorRhetorik-Europameister

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