Posts

TV-Duell Kamala Harris gegen Donald J. Trump

🎤 TV debate between Donald Trump and Kamala Harris from 10.09.2024 🎤

/in , , , /by

Even though it was politically heated, there are exciting **rhetorical** lessons that we can use for our own presentations!
🚀   🔹 **Preparation pays off** Kamala Harris spent several days preparing intensively – and it paid off! 💡 Preparation is the key to success for any presentation or pitch, especially when it comes to important messages.

🔹 **Teamwork is key** Harris had a whole team of experts behind her. 👥 We often prepare presentations on our own – but it’s worth having someone else look over the content! That way you get valuable feedback.

🔹 **Free speech = more eye contact** Both candidates spoke without a cheat sheet, but only Kamala Harris really used the **eye contact** with the camera and the audience. 👀 Fewer notes and slides can make a presentation much more powerful.

🔹 **Gestures make all the difference** Both Trump and Harris used their hands purposefully, especially the right hand, to symbolically “hammer in stakes.” ✋💥 A powerful gesture can reinforce the message.

🔹 **Repetition as a stylistic device!** Kamala Harris deliberately used repetition, e.g. at minute 11:00: “Donald Trump left us…” 🔄 This technique, the anaphora, brings clarity and emphasis.   In conclusion: Harris completed her sentences – Trump often didn’t.

🧐 A clear structure ensures that the message gets through. 👉 To the YouTube video.

💬 **What rhetorical techniques will you use in your next presentation? Share it in the comments! 👇😊

——————–

If you also want to present more attractively, e.g. in a business environment, then let me support you. For example from me. I have been supporting my clients as a speaker, trainer and coach for presentations and pitches since 2002. Let’s talk: https://thomas-skipwith.com/kontakt/

Auto mit Lego-Motor

Spice up presentations: 5 AI tools for professional images in seconds

/in , , /by

Attention is the be-all and end-all of successful presentations. And what could captivate the audience more than really strong visual impressions? But let’s be honest, finding the perfect images and graphics for your next pitch in a stressful working day is really not easy, is it?

That’s where the AI comes in! With the right AI tools, you can conjure up impressive visual content in no time at all that will really take your presentations to the next level.

Whether you work in sales, product development or marketing – these AI applications have the right AI images for every industry:

  1. Copilot (as part of the Edge browser) – the thing for really chic graphics and illustrations. Simply enter a few key points and voilà, Copilot spits out 4 design suggestions. The best thing about it? It’s even free to use! Examples: A technician repairs the dishwasher. A Lego car. An exploded view of a motor.

Technician repairs dishwasher Car with Lego motor Exploded view of motor

2 Canva – the all-rounder for quick images and layouts. Canva is perfect for creating social media posts, storyboards and presentation slides in no time at all. Example: A billboard.

52 Speaking tips Billboard

3. NightCafé – also free of charge, but you have to collect credits. The app uses various AI models, including Dall-E 3. Example: A managing director.

Managing Director

4. adobe firefly – the cool thing about it is that you can move or simply delete elements from a photo. Here is an example: There was a car in the parking lot. Adobe Firefly removed the car in a few seconds at my request. This is much better and easier than it used to be with Adobe Photoshop.

Parking lot car removed with Firefly

5. midjourney – the creative booster par excellence for captivating metaphors and concepts. Midjourney transforms your ideas into impressive visual worlds. Just the right thing to inspire your audience. However, you first have to open an account with Discord for Midjourney. Then you have to decide on a subscription.

With these 5 AI tools for image creation, there are no more limits to your imagination. Surprise your audience with original visual concepts and increase the impact of your message. Just try it out at your next presentation!

Good luck!

 

Thomas Skipwith

Book recommendation

Book: To catch fish, use the right baitIn the following book, you will find the tools, systems, and tips that will make you a persuasive speaker. So that you need less time for preparation, present more understandably and with more confidence.

Reto B. Rüegger, Thomas Skipwith: To catch fish, use the right bait. Scoring as a speaker with Power Presentations

If you want support for a speech or presentation, please let me know (+41 41 630 39 90).

If you would like to have tips and tricks regularly by e-mail (in German), then sign up to the Trainingletter – but it’s confidential:-).
[/av_textblock]

Mädchen trägt Weihnachtsgedicht vor

Language magic at Christmas time: Your guide to an unforgettable Christmas poem!

/in , , /by


It’s the time of year for Christmas poems. Anyone who recites their poem well will make the eyes of young and old light up.

This is a particularly successful way to recite your Christmas poem:

  1. Emphasis and expression: Make sure you recite the words of your Christmas poem with appropriate emphasis and expression. Don’t just rattle off the text of the poem. Emphasize important passages to underline emotions and capture your audience’s attention.
  1. Speak slowly and clearly: Avoid speaking too quickly. Take your time with each line so that the listener can grasp the beauty of the words. Clear pronunciation helps to ensure that every word is understood and that the atmosphere of the poem comes across better.
  1. Maintain eye contact: Make eye contact with your audience during your presentation. The easiest way to do this is to memorize the poem. Eye contact creates a personal connection and allows you to feel the reactions of your audience. Eye contact also conveys self-confidence and authenticity.
  1. Set appropriate pauses: Deliberately use short pauses between the sections of your poem. This allows the audience to process what they have heard and reinforces the emotional impact of certain passages. Pauses give the performance a rhythmic structure.
  1. Create the right atmosphere: Make sure you create the right atmosphere for your Christmas poem. Dim the lights, maybe light a candle and create a cozy environment. An atmospheric setting enhances the emotional resonance of your words.

With these tips, you can ensure that your Christmas poem leaves a lasting impression not only in terms of content, but also in terms of its presentation. Good luck with your presentation! And Merry Christmas.

Book recommendation

Book: To catch fish, use the right baitIn the following book, you will find the tools, systems, and tips that will make you a persuasive speaker. So that you need less time for preparation, present more understandably and with more confidence.

Reto B. Rüegger, Thomas Skipwith: To catch fish, use the right bait. Scoring as a speaker with Power Presentations

If you want support for a speech or presentation, please let me know (+41 41 630 39 90).

If you would like to have tips and tricks regularly by e-mail (in German), then sign up to the Trainingletter – but it’s confidential:-).

Jahresabschlussrede

Master your year-end speech: 5 tips for managers

/in , , , /by

As the end of the year approaches, so does the time for the end-of-year speech. To ensure that your speech is particularly effective, you should consider one or more specific points in addition to general tips:

1: Review of the year with gratitude

Take time for a brief review of the past year. Emphasize not only the successes, but also the challenges and the hurdles that were overcome together. Show gratitude for the efforts and successes of your team.

2: Outlook for the future

Take this opportunity to provide a brief outlook for the coming year. Share the company’s goals and plans to motivate your employees and get them in the mood for the common future.

3: Incorporate personal points of contact

Make the speech personal by sharing personal experiences or anecdotes from the past year. This creates an emotional connection to your team and strengthens the sense of community.

4: Express appreciation

Use the end-of-year speech to explicitly recognize the achievements and commitment of your employees. Sincere appreciation strengthens motivation and a sense of togetherness.

5: Strengthen a sense of community

Emphasize team spirit and cooperation. Emphasize how important the joint effort is for the success of the company and motivate your team to achieve great things together in the coming year.

With these tips, your year-end speech will not only be effective, but also tailored to the special requirements of this special occasion.

Book recommendation

Book: To catch fish, use the right baitIn the following book, you will find the tools, systems, and tips that will make you a persuasive speaker. So that you need less time for preparation, present more understandably and with more confidence.

Reto B. Rüegger, Thomas Skipwith: To catch fish, use the right bait. Scoring as a speaker with Power Presentations

 

 

 

If you want support for a speech or presentation, please let me know (+41 41 630 39 90).

If you would like to have tips and tricks regularly by e-mail (in German), then sign up to the Trainingletter – but it’s confidential:-).

Herausforderungen für MINT-Fachleute

What are the 5 biggest challenges for STEM professionals?

/in , , , /by

Question: What are the 5 biggest challenges for STEM professionals when presenting?*

Answer: It depends :-). It varies from person to person. But what I see over and over again in my training and coaching practice are the following challenges:

Adapt to the audience.

STEM professionals often find it difficult to present in a way that is generally understandable and tailored to the audience. Technical details often do not interest laymen. Therefore, do the grandparent test: If you give your presentation in such a way that even your grandparents understand what it’s about, you’re on the safe side.

Present in a structured way.

Those with training in one of the STEM subjects take a chronological rather than a dramaturgical approach. A clear outline with introduction, main part (body) and conclusion helps the audience to follow the presentation. This outline can also be found in movies, e.g. James Bond. The film starts with an exciting scene, increases the tension in the main part and ends with the resolution.

(In the book“To catch fish, use the right bait” you will learn how to structure a presentation using the Power Presentation Model PPM).

Use visualizations.

It is bad when you hear the sentence: “As you can see here”, but I as a listener can see little or nothing because of the large amount of numbers and/or text.

Complex relationships should be illustrated with graphics, diagrams or examples. It is easy to overwhelm the audience with text and numbers only.

Speak freely.

Many presenters with STEM backgrounds read off their slides. This is boring. Instead, you should speak freely and with eye contact to the audience. Especially online, this is not clear to many. Online, the mnemonic phrase of a colleague from the USA, Terry Brock, is: “Love your lens”.

Pay attention to body language.

An open attitude, gestures and facial expressions help to captivate the audience. Anyone who hides behind his laptop quickly loses the interest of the audience. Use the lectern exclusively as a repository for your notes. Move freely on the stage.

 

What are your challenges?

 

Here’s to attractive presentations!

Your

Thomas Skipwith

 

* STEM: science, technology, engineering and mathematics

Book recommendation

Book: To catch fish, use the right baitIn the following book, you will find the tools, systems, and tips that will make you a persuasive speaker. So that you need less time for preparation, present more understandably and with more confidence.

Reto B. Rüegger, Thomas Skipwith: To catch fish, use the right bait. Scoring as a speaker with Power Presentations

If you want support for a speech or presentation, please let me know (+41 41 630 39 90).

If you would like to have tips and tricks regularly by e-mail (in German), then sign up to the Trainingletter – but it’s confidential:-).

Festrede Von Viola Amherd zum 1. August 2023 in Luzern

August 1 Speech: Viola Amherd speaks no matter what.

/in , , , , , , /by

On July 31, 2023, Europaplatz in Lucerne became a special place. Federal Councillor Viola Amherd appeared before the audience and left a lasting impression.

In her concise ten-minute speech, Viola Amherd emphasized Swiss values and the sense of community. Despite the serious content, there were also light-hearted moments. The core message: Switzerland is solid as a rock.

Amherd made use of tried and tested rhetorical devices, among others

a) Humor

A little humor never hurts and makes you likeable. Despite two cancellations due to Corona and a broken elbow, Viola Amherd came to give her speech. After all, the organizers were just as persistent – they invited her three times.

b) Perseverance

A broken elbow would have kept many from giving a speech. But not Viola Amherd.

c) Amherd’s humorous, spontaneous replica

The gift from Andrea Gmür, member of the Council of States, was remarkable. She presented the Federal Councillor with two bottles of wine – one non-alcoholic and one with alcohol. Quick-wittedly, Amherd replied: “Just to clarify: my accident was before we had drinks”.

d) Memorable analogies

Amherd stressed that security and independence are deeply rooted in the Swiss DNA.

For Amherd, the Swiss Constitution of 1848 is the blueprint of our country.

In the “ground station” Switzerland, natives and immigrants live together peacefully.

She stressed the need for the European protective umbrella.

e) reference to a local person

A special moment was the mention of Emil Steinberger, a local personality from Lucerne.

 

What could she have done better or differently, in the view of presentation trainer Thomas Skipwith?

a) Punctual start

The 40-minute delay should be avoided in the future.

b) Memorable end

“Thank you very much for your attention. is an run-of-the-mill closing. Recommendation: An appeal, e.g. with the words: “To democracy, continuity and peace. “To our Constitution of 1848. To the birthday of Switzerland”.

c) Dialect

She spoke in easily understandable High German. As a Valaisan, a short interjection in the Valaisan dialect would certainly have gone down well.

 

Recommendations to the organizers

The audience from the 2nd row on could hardly see Mrs. Amherd. An elevation or platform for the speaker would be recommended.

Conclusion

It was worth the trip to Lucerne to hear Mrs. Amherd’s keynote speech. Also as an example of what you can do right in a keynote speech.

 

To attractive speeches!

Your

Thomas Skipwith

 

P.S.: Last minute checklist for your speeches: In this blog post.

Book recommendation

In the following book, you will find the tools, systems, and tips that will make you a persuasive speaker. So that you need less time for preparation and present with more confidence.

Reto B. Rüegger, Thomas Skipwith: To catch fish, use the right bait. Scoring as a speaker with Power Presentations

If you want support for a speech or presentation, please let me know (+41 41 630 39 90).

If you would like to have tips and tricks regularly by e-mail (in German), then sign up to the Trainingletter – but it’s confidential:-).

1. August-Redner

Last Minute Checklist for your speeches – and your speech will be a success.

/in , , , , , /by

Congratulations! You were invited to speak and have prepared a speech. Do you have butterflies in your stomach because of it? When flying, each pilot does a preflight check before departure. You can do the same with your speeches using the Last Minute Checklist. With the last minute checklist you can check if everything is prepared so that there will be a smooth flight. The butterflies will fly in orderly paths and the hearts of the spectators will fly to you. In this article you will receive the 10 most important things to check for your successful speech. Use it for example for your speech on July 4, your national holiday.

1. Key message

Make sure your speech has a clear message or main theme. Can you write on the back of a business card in 10 words what your main message is? If not, you should sharpen your message.

2. The rule of 3

Your audience can only absorb a limited number of stories, points, or arguments. Especially when the audience casually bites into a hot dog and drinks a sip of wine or beer. Do you have more than 3 points? If so, think carefully about limiting yourself to the rule of 3. Examples of the rule of 3: municipality, state, federal government. Your country, Europe, World. Child, student, adult. Yesterday, today, tomorrow. Ecology, economy, politics. Small, medium, large. Left, Center, Right.

3. Target audience

Think about your audience and adapt the tone and language of your speech to their interests and needs. Examples: Will you speak conciliatory or provocative? Will you speak formally or informally? What language? Do you also welcome people who speak a different language, people who think differently, foreigners? E.g. in their language? Do you use colloquialisms? Foreign terms?

4. Stories

Man thinks in pictures. Give him the pictures with a story. Already Martin Luther King enchanted and emotionally touched his audience with pictures in his speech “I have a dream”. Thanks to emotions, a story is better remembered. The best stories are usually the personal ones. Use them.

5. Sparring partner

Ask 3 people who will (or might) be in the audience to read through or listen to your speech beforehand. This can also be done online via a video call. This way you get feedback and can make last minute changes.

6. Time management

Have you written a manuscript? This is good and bad at the same time. Good, because you can count the words of your speech. With an average speaking rate of 100 words per minute, you know exactly how long the speech will take. And can easily stick to the organizer’s time limit. By the way, speaking for 10 to 15 minutes is a good rule of thumb.

Bad, because there is a risk that you will read the speech word for word. Reading to the audiene does not create an emotional connection with the audience. Therefore, write small cue cards and then speak more or less freely.

Stay on time with manuscript or cue cards. Because you are competing against culinary delights, e.g. hot dogs, a botltle of beer or a glas of wine.

7. Rehearsal

Have you rehearsed your speech? If yes: good. Did you look at the time when you did this? If yes: better. Have you videotaped yourself and watched the video? If yes: best.

8. Pauses

Deliberately use short pauses during the speech to let important points sink in and give your audience time to think. Have you marked up your manuscript or cue cards?

9. Questions

Think of possible questions that might be asked after your speech and prepare to answer them confidently. Have a sparring partner ask you a few critical questions. (See sparring partner above).

10. 2-2-96-Rule

Strive to set your own expectations correctly. You can’t please everyone. After all, a national holiday speech is a political speech. You express your opinion. This is allowed (in many countries). This is what a democracy lives on. Nevertheless, also mentally prepare yourself for the fact that there will be one or two people who will not like your speech. According to the 2-2-96 rule (picked up from an American speech coach): 2 people out of 100 will like the speech so much that they immediately want to start a fan club. 2 people tear the speech apart and possibly you with it. And 96 will find your speech good. Unfortunately, the 96 hardly express themselves or not at all. Don’t listen to the 2 negatives, listen to the 98 positives.

 

If you follow the Last Minute Checklist for your speeches you will tame your butterflies and will receive many pats on the back. And who knows: Maybe someone in your audience will follow your call to action or dream.

To attractive speeches!

Your

Thomas Skipwith

 

P.S.: If you’re currently polishing your August 1 speech (Switzerland’s national holiday), get even more tips in this blog post.

Book recommendation

In the following book, you will find the tools, systems, and tips that will make you a persuasive speaker. So that you need less time for preparation and present with more confidence.

Reto B. Rüegger, Thomas Skipwith: The Worm Must Taste the Fish. Scoring as a speaker with Power Presentations

If I can support you for a speech or presentation, please let me know (+41 41 630 39 90).

If you would like to have tips and tricks regularly by e-mail (in German), then sign up to the Trainingletter – but it’s confidential:-).

Frau fürchtet sich vor der Präsentation

The thrill of success: Master your nervousness in business presentations with these 10 tips.

/in , , , , , /by

You can make a positive impression with a convincing business presentation. It sounds so simple – if it weren’t for the nervousness that throws a spanner in the works. Here are 10 proven tips to help you handle your own nervousness with confidence.

1. preparation is the key

Preparation is always forgotten, underestimated or not prioritized enough. Solid preparation gives you confidence and reduces nervousness. Rehearse your presentation thoroughly and prepare for possible questions.

2. develop a positive attitude

Zig Ziglar, an American motivational and sales trainer, coined a term that has been with me since I was a teenager: “stinking thinking.” Instead, look at the presentation as an opportunity to showcase your knowledge and skills. Consider it a privilege to present your knowledge to the audience. After all, not everyone gets this chance. Therefore, try to turn your nervousness into excitement and energy.

3. breathe deeply in and out

This is what I learned years ago in Aikido training: pay attention to your breath. This also applies to business presentations. Focus on your breathing before the presentation. Slow, deep breaths help relieve stress and calm the body.

4. visualize the success

Do as the successful athletes do: vividly imagine yourself performing with confidence and poise. This mental image helps to increase self-confidence and reduce nervousness to a tolerable level.

5. keep eye contact

During the presentation, seek eye contact with the friendly looking audience. This creates a connection and diverts your attention from the nervousness.

6. speak consciously

Make sure your pronunciation is clear and distinct. Take your time when speaking and avoid speaking too fast. A calm and controlled voice has a professional and reassuring effect on you and the audience.

7. taking breaks helps against nervousness

Deliberately build pauses into your presentation to collect yourself and relax. Use these moments to take a deep breath and organize your thoughts. Take a sip of water. You will automatically breathe properly before and after drinking.

8. interact with the audience

Ask questions of the audience or ask for feedback. This creates an interactive atmosphere and diverts attention away from you and your own nervousness.

9. posture and gestures

Stand tall and confident to have a positive aura. Use your hands and gestures to support your words. An open body posture looks self-confident. Body and mind work in sync. When you put your body in a confident posture, you immediately feel more confident. Try it out right away. Take a bent posture once, then an upright one. Can you feel the difference?

10. accept nervousness as normal

Remember that nervousness is something normal that many people experience before and during presentations. Accept and embrace your nervousness instead of fighting it. After all, a presentation is not a walk in the park.

Book recommendation

For more in-depth tips on dealing with nervousness, such as the current grip, I recommend the following book:

Reto B. Rüegger, Thomas Skipwith: The Worm Must Taste the Fish. Scoring as a speaker with Power Presentations

If I can support you for a speech or presentation, please let me know (+41 41 630 39 90).

If you would like to have tips and tricks regularly by e-mail (in German), then sign up to the Trainingletter – but it’s confidential:-).

Einstieg in eine Präsentation

Inspire from the start: 10 ideas for a convincing presentation introduction

/in , , , , , /by

10 ideas for an attractive opening

Business presentations are often boring like hell. Many times, you can tell right right from the beginning of the presentation. Read here how to make an attractive opening.

1. an interesting quote:

Design the introduction with an inspirational quote that fits the theme of your presentation. A good quote can immediately grab the audience’s attention. E.g. brainyquote.de and gutezitate.com.

2. an anecdote:

A short, funny or interesting anecdote can help the audience identify with you and your topic. E.g. Recently I was traveling on the train. There was a young man in a suit and tie, full hair and glasses sitting one row in front of me with his laptop on his lap. He was looking at a business presentation. I could read along! …

3. A question:

Ask a question that makes the audience think and points to the topic of your presentation. E.g. How many times have you …?

4. statistics:

Start with an impressive statistic that supports the theme of your presentation and captures the audience’s attention. E.g. 2300 cubic meters of water flow down the Rhine per second. This is equivalent to 51,500 commercial bathtubs.

5. a visual element:

Open your presentation with a visual element such as a picture or graphic that fits the topic and visually appeals to the audience. E.g. Create an image on the theme of your presentation with Midjourney or Nightcafé.

6. a personal reference:

A short story or personal experience can help the audience identify with you and generate interest in your topic. E.g. I still remember well …

7. an interesting fact:

Start your presentation with a surprising or interesting fact that supports the theme of your presentation. E.g. Nutella has sun protection factor 9.7 (from the book of the same name).

8. a short joke:

A well-placed joke can make the audience laugh and help them relax and focus on your presentation. Recommendation: The joke should have something to do with the topic.

9. a metaphor:

Use a metaphor to describe the topic of your presentation and help the audience understand it better. For example, camel becomes “desert ship”. Metaphor can be used to make an expression more figurative, vivid, and understandable.

10. a clear statement:

Begin your presentation with a clear statement that summarizes the topic of your presentation and prepares the audience for what follows.

Book recommendation

For an attractive start, I like to recommend the following book:


Michael Rossié: How do I start my speech?: 100 ideas for 1000 own starts
 (Order at Amazon: Affiliate-Link)

If I can support you for a speech or presentation, please let me know (+41 41 630 39 90).

If you would like to have tips and tricks regularly by e-mail (in German), then sign up to the Trainingletter – but it’s confidential:-).