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Armin Laschet versus Friedrich Merz: This is where the speakers’ chaff is separated from the wheat.
Armin Laschet was elected chairman of the CDU Germany on January 16, 2021. He prevailed over his main rival Friedrich Merz. From a rhetorical point of view, I’m not surprised for a second. Why? You will find out in this article.
Armin Laschet’s speech was worlds better than that of Friedrich Merz. I suspect that Armin Laschet took a coach for this speech.
How do I compare the two speeches? I could easily list 20 points that struck me as positive in Laschet’s speech. At this point, only a few.
| Armin Laschet | Friedrich Merz |
| Really good: Armin Laschet makes a lot of eye contact with the audience behind the camera. | Not ideal: Friedrich Merz often looks sideways at those present in the room instead of into the camera. |
| Both could speak even more freely if they had a teleprompter (or two) installed. That’s how Barak Obama has done it over and over again. Nevertheless, the point goes to Armin Laschet. Especially because he speaks the ending without reading. | |
| He uses his father’s story in underground mining as an analogy for what really matters: Trust. | Friedrich Merz needs practically no stories and no analogies. Therefore, no pictures arise in my head. But these would be important. The whole speech is too abstract, too general. |
| The camera settings are well chosen. | In his place, I would have had a word with the picture director beforehand and certainly afterwards. The attitudes were consistently to his detriment: for example, several times we got to see bored party members or those who were doing something other than listening with interest. |
| Laschet cleverly put the recommendation to vote for him in the mouth of his father (14:08). Quoting Laschet, “He [der Vater] said, “Tell people they can trust you.” That goes down much better than, “Trust me.” | He speaks in the “we” form, but I am not with him emotionally. |
| The conclusion is the highlight of the speech: Armin Laschet stands on the side of the lectern and pulls his father’s dog tag out of his pocket, creating an image for the ages. Moreover, he wonderfully closed the circle to the beginning of the speech. | Friedrich Merz always shows himself more or less the same. It does not result in a special photo subject. |
Conclusion: You should definitely watch Armin Lascht’s speech. And for comparison, a few minutes of that of Friedrich Merz. Finest visual material.
If you too want to give online and offline speeches that move your audience emotionally, give me a call. I will be happy to support you.
If you want more tips, you can subscribe to my YouTube channel. Of course, you may also share the post on social media. I would be happy.
I wish you success for your next presentation.
Thomas Skipwith
DESCUBRIS Ltd.Never again speechless – with the little book Impromptu Speaking made simple! (2nd edition)
We have completely revised and expanded the Little Book of Speaking off the Cuff so that you will never be speechless again. Now the 2nd edition is ready. The new edition is called:
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Or when you want to say something at a reception, birthday party oder wedding.
The 2nd, completely revised and expanded edition of the Little Book of Speaking off the Cuff. By Thomas Skipwith.
The book and e-book are available on Amazon.com*.
P.S.: If you want to present better in the future, you should subscribe to my YouTube channel. Or you can visit one of my trainings.
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Online meetings and videoconferencing: How it works (Part 3)
There are still too many bad online meetings and video conferences even after many months since the start of the Corona Crisis and correspondingly much practice with home offices. That’s why I’m also sharing more tips on how to make online meetings better in this post.
Imagine you are watching the news on TV. The daytime newsreader looks into the camera, comes into your living room razor sharp and the sound is flawless. That’s exactly what online meetings are all about. Consequently, three tips on how you too can look better during online meetings.
- Make sure the picture is in focus. Unfortunately, this is not possible with a cheap webcam, which has been installed in many laptops. That’s why I recommend an external webcam. A recommendable webcam is for example the Logitech C920. Even though it is currently (May 2020) not in stock in many places.
- The lighting is at least as important as the camera. Make sure the lighting comes from the front. There should be enough light, but not too much either. A no-go is the window behind you. This way you are (almost) black on a white background. Daylight is often difficult because it changes unexpectedly in many cases. Therefore, additional artificial lighting can be helpful. A colleague has shown that sometimes a simple reading lamp can be enough. If you like it more professional, light not only yourself, but also the green screen. This way you have a lighting that is almost studio quality.
- Sound is often underestimated. Same issue as with the cameras already built into laptops: the hardware, in this case the microphone, is not of particularly high quality. It is also worth buying an external microphone for the sound. There are several possibilities. You can take a podcaster mic. That’s certainly a good choice. In addition, there are headsets. With wireless headsets, however, you have to keep in mind that you will be exposed to the Bluetooth radiation of the headset for hours. I’ve already gotten an earache from it.
Whatever you do, make sure you get a good picture – also thanks to good lighting – and a good sound.
I wish you much success for your online meetings and video conferences. Keep at it and most importantly – keep being healthy!
Thomas Skipwith
P.S.: Check out the book “Online Meetings” by Thorsten Jekel and me. There you will find all the tips and tricks you need. If, in addition, you want to practice, here’s more info.
Zoom bombing: Never again! Video conferencing and online meeting tips (part 2)
Recently, some concerns have arisen about data security in virtual meetings. In particular, there was some media coverage of the so-called “zoom bombing.” Similar to party crashing, people have participated on Zoom who were not welcomed. These surprise guests have written inappropriate content and shared inappropriate images in the chat. Zoom, meanwhile, has done a lot to prevent that. However, the settings you make in Zoom remain decisive. If you chosse the right settings, you will no longer have problems with unwanted guests and content. In this post, I share the three most important settings.
Before participants are allowed to take part in the online meeting, they first step into the waiting room. From there, they are then let in by the host or co-host. Activate the waiting room via the browser: zoom.us -> Personal / Settings >In Meeting (extended) > Waiting room.- Keep the invitation link secret. Share it only with those who are to participate in the online meeting. This will prevent unauthorized persons from entering the waiting room.
- Restrict participants from sharing their screen or content during the meeting unless they have your permission.
Enable this setting via the browser: zoom.us -> Personal / Settings -> In Meeting (Basics) -> Screen Transfer -> Host Only
I wish you much success for your future video conferences and online meetings – without zoom bombing. I’m sure they’ll be more frequent after Corona than in the past, too. More tips to follow. Stay tuned and stay healthy!
Thomas Skipwith
Check out the book “Online Meetings” by Thorsten Jekel and me. There you will find all the tips and tricks you need. If, in addition, you want to practice, here’s more info. There you will find all the tips and tricks you need. If, in addition, you want to practice, here’s more info.
Video conferencing with Zoom: 3 tips (part 1)
Tons of employees are currently condemned to working from home. That’s why countless video conferences take place with Zoom or MS Teams – for business and pleasure. In my opinion, Zoom is often used, and rightly so. Because Zoom is easy to use and offers a very stable connection according to my own experience. I have participated in many video conferences with Zoom and found that it would be nice if participants took a few points to heart to make the virtual session more enjoyable. Because a video conference is also a presentation. Simply online instead of offline – with some peculiarities.
3 tips that will surely help you:
Virtual background
In Zoom (and since December 2020 also in MS Teams) you can define a virtual background. Thanks to the virtual background, you don’t need to clean up your office (see the picture above), nor do you need to see anyone scurrying around behind you.
There are 2 ways to activate the virtual background.
(a) Through the setting of the program or
(b) Start a Zoom Meeting.
– Move the mouse to the bottom of the window.
– The menu bar will appear.
– To the right of the button with the camera icon, click the small arrow.
– Then you select the text “Choose a virtual background”. (See center image)
And ta-ta: you can choose a virtual background or upload it yourself.
You can even choose small videos as a virtual background. However, I am of the opinion that this is just a gimmick. As usual, nothing should detract from your presentation or contribution. A video does that. That’s why I leave it out.
Clothing
“Clothes make the man.” This saying is also valid for video conferencing. Therefore, also look professional during online meetings. A baggy sweater probably doesn’t make a very good impression on your customers either. And by the way, there are people who feel better when well dressed. If you feel the same way, you have a second reason to dress well.
Eye contact
Finally, the most important tip for today: Look into the camera. The camera is your audience! The participants at the other end are (hopefully) looking into their camera. Only when you speak to the camera do you make eye contact with them. At the beginning it is difficult and unusual to talk only to the camera. But again, practice makes perfect.
I wish you much success for your future video conferences and online meetings. I’m sure we’ll be communicating online via video conferencing more and more in the future. More tips to follow.
Stay tuned and stay healthy!
Thomas Skipwith
P.S.: You can find all the tips and tricks you need for online meetings in the book “Online-Meetings” by Thorsten Jekel and Thomas Skipwith.
The pause: one of the most powerful secrets of presentation skills
Not optimal: the Shinkansen
Most of us have also experienced it: The person presenting speaks so fast that no one can follow him. I call it the Shinkansen. He rides so fast from A to B that he doesn’t take time to stop anywhere. Even at the few stations where it stops, it continues right away. After half an hour at top speed, I am completely exhausted. And so did the rest of the audience. Where might that come from?
Probably it comes from the fact that the speaker has not prepared well enough. He realizes after three quarters of the time that he has only shown the second of 10 slides. That’s when he thinks to himself, “Oh, I want to tell and show the rest, so I’ll just step on the gas more.” And with that, from now on, he talks twice as fast as before and looses everyone in the audience. Not good.
The break
One of the most powerful secrets of rhetoric is the pause. It is completely underestimated. Wrong. The pause allows the audience to think about what the speaker has just said. It is particularly suitable at the moment when he said something important. In my rhetoric trainings I show this very impressively using the example of Martin Luther King and his speech “I have a dream“. Especially at the beginning he uses a lot of pauses.
Especially if you are one of those who speak very quickly, the pause is particularly suitable.
No fear of the break
Some are afraid of the break. That’s why they either don’t make them at all, or they fill them with a filler – usually an uh.
There are rhetoric writers who say a pause may be up to seven seconds long. For the speaker, this may seem like an eternity – but the audience doesn’t notice. Let it be half of seven seconds. Then it is not a problem in any case. On the contrary.
It gives the audience the opportunity to think along.
The exercise
When you rehearse your next presentation, it’s wonderful to practice taking breaks. Count to 3 after each paragraph, preferably with your fingers. This way you’re sure to have a long enough break, too. In the live presentation, you will then probably pause for at least a second.
If you follow this tip, you will get more out of your presentations. I wish you much success in this.
P.S.: If you want feedback from a professional (again), sign up for one of my presentation skills trainings.
1st of August Speech: 10 Tips to succeed
Soon the time will come again: all over Switzerland countless speakers will give a speech because of the 1st of August. The 1st of August is the Swiss national holiday. Hence there is the tradition of giving a 1st of August speech. I feel this is a worthwhile tradition, because giving a speech is always an opportunity to share a message. When else can you share your thoughts (more or less) undisturbed with a larger crowd?!
Nevertheless, it is clear to most people: you can’t please everyone. Matthias Aebischer, Swiss journalist, presenter and politician, put it beautifully in one of his speeches: “A 1st of August speech that is not criticized afterwards is like a meal in the canteen that you can’t complain about”.
For the complaints not to turn out too harsh, I have collected 10 (not conclusive) tips for a successful 1st of August speech.
Tip 1: Preparation is half the battle.
1st of August speakers are usually asked a long time in advance to speak. If you are the lucky one, do a small written brainstorming and complete the initial ideas from the brainstorming over time. Subsequently you will no longer be starring at a white sheet of paper on July 31.
Tip 2: Anyone who cannot hear you becomes a disturbing factor.
I have often experienced that the organizer skimped on the sound system or didn’t have one at all. Unfortunately I therefore could hardly hear the speaker. It only takes a few audience members to start whispering to each other and you then don’t hear anything anymore. Therefore, make sure that the audience can hear you. With more than 40 listeners I recommend you use a microphone. Preferably a lapel microphone or a headset.
Tip 3: The beginning should make them want more.
Start in such a way that the audience will pay attention to you right from the start. This can be achieved, for example, during the greeting. Instead of a plain “Dear ladies and gentlemen”, start with a personal anecdote. Then only greet the audience.
Tip 4: Choose the content so that it suits you, the occasion and the audience.
Why not talk about Switzerland? After all, it’s Switzerland’s birthday. As Switzerland is very diverse, you can really choose any topic. Nevertheless, make sure you are clear about your main message. A possible formula for the content is: a personal anecdote, the story of someone else and what you have learned from it. Especially with the personal anecdote you make your speech memorable.
Tip 5: The end is the icing on the cake.
Prepare a crisp ending. “Thank you for your attention.” is not one of them. Instead, you can summarize, relate to the beginning and/or make a call to action. The brave ones bring a suitable joke at the end. It is best to practice the last sentence several times out loud beforehand.
Tip 6: You need a clear goal in mind.
Decide on a clear main message. You are welcome to repeat the main message several times. Your main message could refer to a virtue, e.g. courage, punctuality, reliability, love, perseverance. How about “The world belongs to the brave”, “Steady wins the race” or “I am proud of Switzerland”?
Tip 7: Variety makes life sweet.
A speech that’s serious as hell won’t knock anybody off their pedestal. Switch between seriousness and lightness. If you manage to get your audience to laugh, then that’s a bonus. In addition, it is worth researching what others have already said many times before. You can do without it or on the contrary: It is so important to you that you also want to repeat it.
Tip 8: Speak so that you are understood.
Analyze the audience. Then decide whether you will give the speech in Swiss German or High German (or any other language). If you choose a language that is not your mother tongue, you should practice your speech particularly often. For example, most Swiss-German speakers find it more difficult to speak High German than Swiss-German.
Tip 9: Keep it simple, stupid.
Mark Twain said: “A good speech has a good beginning and a good end – and both should be as close together as possible.” Ask the organizer how much time you have. Many times you will get 10 – 15 minutes. If you are writing a manuscript, you know how many words it should contain. Namely: If you speak at a speed of 100 words per minute, your manuscript will contain 1’000 – 1’500 words.
Tip 10: Tell them who you are.
The audience is curious. They want to know who’s talking to them. Tell them. However, I recommend you spice it up. Don’t just enumerate what you have done in the past, but use a story to talk about yourself. For example, I could tell you how I can still remember how I grew up in Lucerne next to the Museum of Transport and what I experienced in the course of it all. Thus, the listeners casually learn who I am.
If you stick to these tips, you are already one big step closer to a 1st of August speech that will be positively remembered. I wish you every success.
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